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Finance Tips

M1 Finance Review 2024

Abraham Nnanna
By Abraham Nnanna
Last updated: April 4, 2025
7 Min Read
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In today’s dynamic investment landscape, M1 Finance has emerged as a unique hybrid platform that combines the best elements of traditional brokerages and robo-advisors. This comprehensive M1 Finance review explores how the platform stands out in 2024, offering investors a distinctive approach to portfolio management through its innovative “pie” investing system.

Contents
What Is M1 Finance?Platform Overview and CostsThe M1 Finance Investment ExperienceStandout FeaturesPros and ConsWho Should Use M1 Finance?Security and ProtectionMobile App and TechnologyConclusionFrequently Asked Questions

What Is M1 Finance?

M1 Finance is a financial platform that bridges the gap between conventional brokerages and automated investment services. It provides a novel approach to investing through its signature pie-based portfolio system, allowing investors to combine automated investing with personalized portfolio management.

Key Features at a Glance

  • Commission-free trading
  • Minimum account requirement: $100 ($500 for retirement accounts)
  • Unique pie-based portfolio management
  • Dynamic rebalancing capabilities
  • High-yield cash management account
  • Competitive margin lending rates
  • Multiple account types available

Platform Overview and Costs

Account Types

M1 Finance offers various account options:

  • Individual and joint taxable accounts
  • Traditional, Roth, and SEP IRAs
  • Trust accounts
  • Custodial accounts

Fee Structure

  • No trading commissions
  • $3 monthly fee for accounts under $10,000 (waived with active M1 personal loan or $10,000+ in assets)
  • $100 IRA termination fee
  • $100 full transfer fee
  • $50 inactivity fee for accounts under $50 with no activity for 90+ days

The M1 Finance Investment Experience

Pie Investing System

M1’s signature feature is its pie-based investment approach. Each portfolio is visualized as a pie, with individual investments represented as slices. This system offers:

  • Customizable portfolio allocation
  • Visual representation of investments
  • Easy portfolio rebalancing
  • Automated investment management

Trading Windows

Unlike traditional brokers, M1 Finance operates with specific trading windows:

  • Morning window: Opens at 9:30 AM ET
  • Afternoon window: Opens at 3:00 PM ET (available for accounts with $25,000+)

Investment Options

  • Stocks
  • ETFs
  • Cryptocurrencies (Bitcoin, Ethereum, Litecoin)
  • Limited OTC securities
  • Fractional shares available

Standout Features

Dynamic Rebalancing

M1’s Dynamic Rebalancing feature automatically maintains your target portfolio allocations when cash flows in or out of your account. This smart system:

  • Adjusts investments based on target percentages
  • Minimizes manual portfolio management
  • Optimizes cash utilization

Smart Transfers

The platform’s smart transfer system allows for:

  • Automated cash management
  • Rule-based money movement
  • Strategic account balance maintenance
  • Seamless integration between investing and spending

High-Yield Cash Management

M1 offers competitive interest rates on uninvested cash:

  • Current rates over 4%
  • FDIC insurance coverage
  • Integrated cash management solutions

Pros and Cons

Advantages

  1. Commission-free trading
  2. Innovative pie-based investing system
  3. Automated portfolio management
  4. Competitive margin lending rates
  5. High interest rate on uninvested cash
  6. Fractional share investing
  7. Highly rated mobile app

Disadvantages

  1. Limited trading windows
  2. No mutual funds available
  3. No options trading
  4. Restricted educational resources
  5. Limited research tools
  6. No tax-loss harvesting
  7. Monthly fee for smaller accounts

Who Should Use M1 Finance?

Ideal for:

  • Long-term investors
  • Hands-off investors seeking automation
  • Investors who want portfolio customization
  • Those seeking a balance between control and automation
  • Investors comfortable with basic investment knowledge

May Not Be Suitable for:

  • Active traders
  • Day traders
  • Options traders
  • Those seeking extensive research tools
  • Investors requiring human advisory services

Security and Protection

M1 Finance provides robust security measures:

  • SIPC insurance up to $500,000
  • FDIC insurance for cash accounts up to $250,000
  • SEC and FINRA registered
  • Modern security protocols and encryption

Mobile App and Technology

Mobile Experience

  • Highly rated iOS and Android apps
  • Full platform functionality
  • Intuitive interface
  • Real-time portfolio monitoring

Technical Features

  • Dynamic rebalancing tools
  • Dividend tracking
  • Smart transfer automation
  • Portfolio analysis tools

Conclusion

M1 Finance offers a unique hybrid approach to investing that will appeal to many long-term investors seeking a balance between automation and control. While it may not be suitable for active traders or those seeking comprehensive research tools, its innovative pie-based system and competitive features make it a strong contender in the digital investment space.

For investors who value automated portfolio management while maintaining control over their investment choices, M1 Finance provides a compelling solution. However, potential users should carefully consider their investment needs and trading preferences before committing to the platform.

Ready to explore M1 Finance? Visit their website to learn more about their unique investment approach and determine if their platform aligns with your financial goals. Remember to consider your investment strategy, account minimums, and trading preferences when making your decision.

Frequently Asked Questions

Is M1 Finance safe to use?

Yes, M1 Finance is a legitimate and regulated investment platform. It’s registered with the SEC and FINRA, and provides SIPC and FDIC insurance protection for investments and cash deposits respectively.

How does M1 Finance make money?

M1 Finance generates revenue through:

  • Monthly fees on smaller accounts
  • Margin lending
  • Payment for order flow
  • Cash management services
  • Premium subscription services

Can I day trade on M1 Finance?

No, M1 Finance is not designed for day trading. The platform’s limited trading windows and focus on long-term investing make it unsuitable for active trading strategies.

What are the main differences between M1 Finance and traditional brokers?

The main differences include:

  • Pie-based investing system
  • Limited trading windows
  • Focus on automated investing
  • No mutual funds or options trading
  • Simplified interface and features

How does M1 Finance compare to robo-advisors?

M1 Finance offers more control than typical robo-advisors while maintaining automation features. However, it doesn’t provide tax-loss harvesting or professional portfolio management services like most robo-advisors.

In another related article, 11 Best Investment Apps in October 2024

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